We are living in the digital age where a product's energy consumption and convenience of use is just as important as it's style and functionality and with the current market surge in the LCD Television section, consumers have the perfect opportunity to make the switch to digital television and larger, lighter, slimmer digital LCD displays in their home. Choosing the right LCD Television may seem like a daunting task, with the sheer number or manufacturers, models and specifications available at Additions Direct, but this guide should help bust the jargon and ease your shopping blues.

The Technology and Benefits of LCD Televisions
Liquid Crystal Display, or LCD televisions work by forming the tiny pixels, which when viewed from a distance form the image on-screen from a solution which when subjected to an electrical current can change colour, and is back-lit by fluorescent lights to make the display bright and clear in all light conditions. This technology results in a very flat, compact screen, and it means that situating your LCD Television is extremely flexible as they can be mounted on walls or placed flush against a side in the kitchen if you don't have much room for it. LCD Television's can have thousands more pixels than the older CRT Television of the analogue era, and as a result High Definition (HD) image projection is possible, giving incredible image clarity and sharpness. Most modern LCD Televisions will be HD ready, which means when the time comes to purchase a HD movie player or a service capable of transmitting programming in HD, you will be ready. HD comes in a few flavours of resolution, with 408p the lowest, and 1080p, or true HD, at the top end. Only the largest LCD Television at the more expensive end of the price range will be capable of the highest resolutions, but even the most basic HD is significantly clearer than the old standard definition CRT television's are capable of displaying.

LCD Brands, Models and Sizes
JVC, Goodmans, LG, Panasonic, Philips and many other big tech-device manufacturers have LCD Television's available in sizes ranging from 15ins right up to 47ins in diagonal size, most of which display in the widescreen 16:9 format that is native to most DVDS and now Freeview broadcasts. This means that you can choose a suitably sized television for your living room or any other room in your house. The cheaper TV's will often be smaller in size and have displays that may be less bright or have slightly less colour fidelity than the more expensive brands, but the average viewer will be very impressed with most LCD Televisions on the market.

The Benefits of Freeview
By 2012 all television broadcast in the UK will be digital, and the Freeview revolution has opened up the airwaves to loads more channels and interactive features that were impossible in the past, as well as liberating the consumer from committing to a contract with a provider. All you need is an existing aerial and a TV capable of decoding the Freeview digital signal. LCD Television manufacturers have recognised the importance of this imminent move to the digital spectrum, and a built-in Freeview decoder is something you should look for when buying an LCD Television and is something that is standard now across most brands and ranges. Since you will no longer need a separate Freeview box, you'll have more plugs available behind your home entertainment system and will be consuming less energy as a result. You can now check out the range of LCD televisions at Additions Direct.